Summer Fashion Trends for 2010/2011

The Australian summer is fast on it’s way and it’s time to get set for this years incoming styles. Here’s our guide to the fashion trends of summer 2010-2011.

Palette cleansing

Minimalism resurfaces as a major trend for 2010. The most desirable of pieces can be found on the outing of the one and only Phoebe Philo for Celine. Of course we got the strangely beautiful Calvin Klein collection, the clean sensibilities of Donna Karan and the always classic Michael Kors. Minimalism resurfaces as graphic shapes, strong crisp silhouettes, delicate dresses and sensual volumes. Celine and Chloe’s shirts and skirts seem like familiar distant cousins but nonetheless on track with the minimalist vibe. The drapes of Donna Karan and the experimental volumes of Calvin Klein collection in white capture minimalism with the needed femininity. White dresses come off as either super soft or crisp and structured.


Active wear and sporty appeal need not to be too casual. The spring 2010 runways prove that active lifestyles are jet setting women with all the physicality and confidence to wear this season’s must haves. Alexander Herchcovitch’s football designs are much more literal but nonetheless on track. Alexander Wang’s urban footballer women however are the turning points for this season’s trend for athletic sexiness. Shorts, tanks, tees, pants and sweats are reconfigured to be lighter, more desirable, more evocative and of course, female friendly. No need to borrow from the boyfriend’s closet anymore! Scuba is another major theme tackles by Peter Dundas for Pucci and The Proenza Schouler duo. Parachute pieces were transformed into amazing dresses with a sporty vibe at Gucci. Hermes followed through with tennis inspired classic pieces. Prada’s beach girls are nothing short of energy.

Flirty sensuality

Sheer, lingerie and Lace evoke the sensuality yet strength for this season. You can see plenty of these amazingly chic pieces in Dior in whispers of chiffon and lace over lingerie, an effect that has trickled down from the haute couture collection last January. Brassieres are very in this season as there are many sheer pieces that add a unique appeal to clothes. Bustiers and corsets are also part of the silhouettes. Jean Paul Gaultier was on his element as he combined his greatest hits with a sporty sensibility. Nude colors, skin baring and underwear as outerwear were reworked in a contemporary setting. Stella McCartney Perfected a business suite with a lacey top underneath a white blazer. It is a sensibility that makes the look of femininity truly impeccable yet strong-willed.

Digital prints

Alexander McQueen engineered a print consisting of various s reptile skins in multitudes of color ways to exude an otherworldly creature in his second to the last collection for women’s wear. Givenchy played with optical prints that perfectly evoke the sexiness of women. Balenciaga used graffiti into artistic renderings as well as textures that are extremely technological and forward looking. Floral, animal prints and abstractions are very much strong this season as well.