Foundation Tips: Choosing the right foundation for your skin tone

As the name of this product implies, foundation is the building block of a fully and evenly made-up face. It evens the skin tone, conceals blemishes and lays down an even mat for longer lasting make up. But used wrongly, your foundation can make you look fake or overdone, not to mention leaving residue or clashing with your skin.

Here is my key foundation tip: Avoid this potentially devastating occurrence by selecting your foundation carefully to ensure that you have the exact right tone for your skin, as well as the right texture for your skin to ensure maximum coverage and quality.

If you are in a store that has a beautician or cosmetic assistant, it is a great idea to employ them to help you find the right product. It is their responsibility in their job to help you find the best product for you. The more successful they are at truly helping you, the more likely you are to return to them, increasing their sales and potential commission.

Once you have a few different foundations picked that are close to your skin tone, apply a small amount of the product to your facial skin. The best place would be somewhere clear, such as your cheek or forehead, to give you a better idea of how it looks and feels. Apply a strip of the foundation to your skin and massage it in. Then compare to the others by applying them next to each other. Look at your skin in a mirror with good lighting, and determine which one evens out your skin tone and smoothes the surface best.

Once you have determined which of the foundations works best on your skin, all that’s left to do is use it! It is important to keep in mind that the skin does change tone with the seasons, therefore you will need a different tone for the summer and for the winter. Having at least one foundation for both main seasons will keep you covered, no matter what the weather.